Family - Asteraceae, aster family
Genus, species - Echinacea purpurea
Flowers are showy, shaped like daisies, up to 3 inches in diameter, with purple ray flowers and large brownish disc flowers.
The genus name, Echinacea, is from the Greek for "spiny one," as in a hedgehog, referring to the spiny scales of the receptacle (where the flower is attached to the stalk). The species name, purpurea, is from the Greek for "purplish leaves."