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MUS 340

Music Entrepreneurship

A project-based introduction to the attitudes, skills and habits needed for musicians entering the marketplace to create their own opportunities rather than (or in addition to) seeking employment from existing musical organizations. Topics include entrepreneurial mindset; authentic motivation; portfolio/project-based career models; importance of marketplace distinction; networking and relationship building; developing a personal (or group) following; promotional writing (biographies, press releases, etc.); traditional and electronic marketing, including social media and video; funding models; and basics of personal finance. Open to first-year students and sophomores by permission only. Open to CLA students by permission only.

Distribution Area Prerequisites Credits
Open to first-year students and sophomores by permission only. Open to CLA students by permission only. 1/2 course

MUS 340

Music Entrepreneurship

A project-based introduction to the attitudes, skills and habits needed for musicians entering the marketplace to create their own opportunities rather than (or in addition to) seeking employment from existing musical organizations. Topics include entrepreneurial mindset; authentic motivation; portfolio/project-based career models; importance of marketplace distinction; networking and relationship building; developing a personal or group following; promotional writing (biographies, press releases, etc.); traditional and electronic marketing, including social media and video; funding models; and basics of personal finance. Open the first-year and sophomore SOM students by permission only. Open to CLA students by permission only.

Distribution Area Prerequisites Credits
1/2 course