Roland T. Rust
Sport(s): Cross Country (Men's), Track & Field (Men's)
Roland (Tom) Rust ’74, an Indianapolis native, was captain of North Central High School’s state championship cross-country team before entering DePauw, where he was a Phi Beta Kappa graduate with a major in mathematics. At DePauw, Rust set 12 school records in seven different events in track and cross-country, including records at the 4-mile and 5-mile distances in cross-country, in the mile and 3-mile in indoor track, and in the mile, 3-mile and 3,000 meter steeplechase in outdoor track. He was also a regular on the mile relay team. His mile/1,500 school record stood for 24 years, and his 3-mile school record lasted for 28 years. He is the only DePauw track athlete ever to set two individual school records that lasted for more than 20 years. He ran in three NCAA national championships in cross country, and two NCAA national championships in track, with a highest finish of 11th in the 3-mile run during his senior year (1974). He was captain of DePauw’s cross-country team, and was captain of the DePauw track team that won the 1974 GLCA conference championship. Since graduation, Rust has competed in both Open and Masters competition, including a 10,000 meters personal best of 30:23. His Masters achievements included Tennessee age group records in the 800 meters in track and the 5k on the road, plus one silver medal and four bronze medals in USATF national track competition. Runners he has coached include Bonnie McReynolds (11th in the 1996 U.S. Olympic Trials) and several USATF national Masters track champions. In 1975 he was one of the founders of the Carolina Godiva Track Club (still the leading club in the Durham/Chapel Hill area) and also founded the Nashville (Tenn.) Racers in 1990 (Nashville’s leading competitive running club in the 1990s). Rust holds the David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is chair of the marketing department and is executive director of the Center for Excellence in Service. He is the founder and chair of the AMA’s annual Frontiers in Service conference and was founding editor of Journal of Service Research. He is currently editor of Journal of Marketing, the top-cited publication in all of business and economics.