News Release Guidelines
News releases about DePauw University School of Music faculty, staff, students, ensembles, guest artists and upcoming events should be submitted to Debbie Noll, Administrative Assistant (firstname.lastname@example.org). The Administrative Assistant will work closely with the Marketing Coordinator for the School of Music and DePauw's Executive Director of Media Relations and forward information supplied so that news releases can be considered for posting on the University website and for placement in the appropriate news media. The Executive Director of Media Relations will make final determinations regarding usage and placement of press releases.
News releases announcing and describing an event (concert, recital, lecture, master class, etc.) must be submitted to Debbie Noll at least two weeks prior to the starting date of the event. Press releases cannot solely be an announcement of a concert. Contextual information of interest about the event and the music to be performed is essential to attracting audiences.
Faculty sponsors and ensemble directors are responsible for also providing information needed for preparing news releases for invited guests when submitting concert materials.
Publicity information for DePauw-related performance should be sent at the same time as materials for printed concert programs. (See Recital and Concert Program Policy for more information.)
News releases announcing competition results or awards should be submitted to the Marketing Coordinator immediately after the results are posted or the award is given. Press releases of this type should be submitted no later than one week after the event.
No news releases will be submitted for student performances, including, but not limited to, student recital hours, junior and/or senior degree recitals.
Press release information should be prepared as a Microsoft Word document and submitted electronically, via email, to the Debbie Noll in order to ensure accuracy, expedite editing and enhance the efficiency of the process.
Emails with attached news releases should be clearly marked with the words “News Release” in the subject line to indicate that the email is time-sensitive and to allow ample opportunity for tasks to be completed before the start date of the publicized event.
Late submissions of the necessary information for news releases (listed below) will not be accepted. Therefore, submissions that do not observe these guidelines will not be released.
When submitting news releases, the following should be included:
- Event date, time, and location;
- Concert or recital repertoire;
- Proper names of individuals involved in the event;
- Information about the event;
- Quotes from those involved in the event (if appropriate);
- Links to additional information (if relevant); and
- Image files intended to accompany the news release (minimum 300 dpi required for print media).