Press Release Guidelines
Press releases about faculty members, staff members, students, ensembles, etc. in the School of Music should be submitted to the Coordinator of Music Promotions for the School of Music. The Coordinator of Music Promotions will work closely with the Executive Director of Media Relations and forward all of the information supplied so that press releases can be considered for posting on the University website and placement in the appropriate news media. The Executive Director of Media Relations will make the final determination regarding usage and placement of press releases.
Press releases cannot solely be an announcement of a concert, recital, lecture, master class, etc. Press releases announcing and describing an event (concert, recital, lecture, master class, etc.) should be submitted to the Coordinator of Music Promotions at least two weeks prior to the starting date of the event. The publicity information for DePauw-related concerts should be sent at the same time as the program materials. Ensemble directors should provide information for a press release when submitting concert materials. (See Recital and Concert Program Policy for more information.)
Press releases announcing competition results or awards should be submitted to the Coordinator of Music Promotions immediately after the results are posted or the award is given. Press releases of this type should be submitted no later than one week after the event.
No press releases will be submitted for student performances, including, but not limited to, student recital hours, junior recitals, and senior recitals.
Press release information should be saved in a word processed document and emailed to the Director of Publicity in order to ensure accuracy, expedite editing, and enhance the efficiency of the process.
Emails with attached press releases should be clearly marked with the words “Press Release” in the subject line to ensure that the email is read in a timely manner. This allows ample time for tasks to be completed before the starting date of the publicized event.
There can be no guarantee that late submissions of the necessary information for press releases (listed below) will allow advance publicity for the event. Therefore, submissions that do not meet the outlined guidelines may not be released.
When submitting press releases, the following should be included:
- Event date, time, and location;
- Concert/Recital repertoire;
- Names of individuals involved in the event;
- Information about the event;
- Quotes from those involved in the event (if appropriate);
- Links to additional information (if relevant); and,
- Images for press releases.