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Economic Perceptions, Not Numbers, Key in Presidential Contest: Scott Rasmussen '86

February 28, 2012

Scott Rasmussen bd10When it comes to how economic conditions affect the 2012 presidential race, "The trend is likely to be more important than the actual number," notes pollster Scott Rasmussen, a 1986 graduate of DePauw University.  "It's how people see the overall situation," he tells MarketWatch.

"For instance, how many are worried about losing their job? People's opinions about their own finances are less volatile than their perceptions of the overall economy. If the perception of personal finances really improves, there is no Republican who can defeat Barack Obama."

Rasmussen, founder Scott Rasmussen Mad as Helland president of Rasmussen Reports, is quoted in a story previewing today's Michigan primary.  Access it here.

The Wall Street Journal has called Scott Rasmussen "America's leading insurgent pollster" and the Washington Post says he is a "driving force in American politics." Rasmussen makes regular appearances on news broadcasts and in print reports and is co-author of Mad as Hell: How the Tea Party Movement is Fundamentally Remaking Our Two-Party System, In Search of Self-Governance and Solving the Budget Crisis: Hope for America's Future.

A history major as an undergraduate, he co-founded ESPN with his father, Bill Rasmussen, a 1954 DePauw graduate.