Show More


Bill Caskey '78 and Steve Langerud Quoted in Article on Social Media and Older Professionals

March 17, 2012

"Many older professionals are hesitant about taking on social media," begins a Technorati.com article. "We talked with a few workforce veterans who have successfully moved from reticence to social media champions. They all agreed: those who don’t engage are missing out," writes Shara Darden.

"Steve Langerud, the director of professional opportunities at DePauw University, often finds that non-users are missing out on opportunities to connect with clients, potential customers, and markets. He shares, 'Many report feeling out of place when their colleagues talk about how they are using social media.' " (at left: Steve Langerud; below right: Bill Caskey)

The piece also quotes Bill Caskey, author of Same Game, New Rules and 1978 graduate of DePauw. He says, "Older professionals tend to think in a linear manner. If I do 'this,' then this happens. Then my intended results happen. In other words, if I make 50 calls, then 10 will turn into appointments." 

Darden reports, "Caskey further explains how circular thinking requires an understanding of 'Network Circles', where those circles are interconnected and rotate on their own. Information flows freely within and between those circles, which is a very powerful concept."

Access the complete article -- "Social Media Engagement for Older Professionals ‎" -- here.

Bill Caskey, who majored in communication at DePauw, has coached sales professionals and executives for more than 19 years and has given over 3,300 workshops to groups in over 150 business-to-business industries. Learn more here.

Steve Langerud has helped more than 15,000 people with workplace issues and is regularly quoted in stories on the job market and career development, including this U.S. News & World Report piece. He is available to help DePauw students and alumni with career planning. Visit DePauw's Office of Civic, Global and Professional Opportunities here.

Back