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Migration of TV Viewers to Non-Traditional Outlets Analyzed by Prof. Jeff McCall '76  

July 19, 2013

Jeff McCall, professor of communication at DePauw University, tells the Times, "To stem the tide, broadcasters are going to have to do something they have been hesitant to do in many years: Invest financially in content that goes beyond the current copycat world of goofy reality shows, smart-mouthed sitcoms and bloody crime dramas. Video consumers are leaving the big networks to find interesting shows on cable and now through streaming."

You'll find the complete article at the paper's website.

Jeffrey M. McCall, a 1976 graduate of DePauw, is regularly cited in news reports on media matters including a recent Yahoo! report on reality TV shows.  Also available is his recent op-ed on the pricing of cable television packages. The professor authored the book Viewer Discretion Advised: Taking Control of Mass Media Influences.

Source: Los Angeles Times