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Prof. Jeff McCall '76 Analyzes State of the Union for Medill News Service

February 1, 2003

February 1, 2003, Greencastle, Ind. - A Medill News Service story on President Bush's State of the Union adddress notes that Chicago-area television ratings for Tuesday's speech were significantly higher than last year, and includes the analysis of a DePauw University professor and alumnus. "Jeffrey McCall, a media critic and professor of communications at DePauw University in Indiana... attributed the higher ratings to anticipation [of a possible declaration of war], a struggling economy and troops headed to the Middle East. 'People always pay attention when they think they've got a dog in the fight,' McCall said."

Later in the story, Dr. McCall, a 1976 graduate of DePauw adds, “In a nutshell, he [Bush] said, ‘Stay tuned,'. You can't really use a State of the Union address to declare war.” Writer Matthew Leon adds, "Still, according to McCall, viewers were tuning in because they were hoping for signals from the White House about the administration's next steps on Iraq. 'A lot of people who tuned in last night maybe haven't been following these issues as closely as they should have,' McCall said."

You can read the article in its entirety by clicking here.

Source: Medill News Service