Ohio Newspaper Quotes Prof. Jeff McCall '76 on "Virtual Duopolies"
January 11, 2004
January 11, 2004, Greencastle, Ind. - ``My feeling is these type of arrangements are not good for any community,'' says Jeff McCall, professor of communication arts and sciences at DePauw University, of "virtual duopolies" in today's edition of Ohio's Akron Beacon Journal. In a "virtual duopoly," the holder of a television station's license enters into an agreement with a local competitor to operate a station, in effect allowing "one company to run two stations in one market, even though it doesn't technically own both of them. Federal Communications Commission regulations state that no company can own more than one of the top-four-rated stations in a small market," writes John Russell.
The quote from Dr. McCall, a 1976 graduate of DePauw, continues, ``When you've got one owner operating two stations, you've just basically got paper ownership; the reality is there's going to be one management style, one vision of programming at both stations.''
The article can be accessed online by clicking here.
Source: Akron (Ohio) Beacon JournalBack