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Erik Sorenson '77 Predicts Audience Bump When Meredith Vieria Joins Today Show

May 20, 2006

May 20, 2006, Greencastle, Ind. - "Veteran network news producer Erik Sorenson says Vieira was the perfect choice," writes USA Today in a column on NBC's new Today Show co-anchor Meredith Vieira. Sorenson, former president of MSNBC and a member of DePauw University's Class of 1977, tells the newspaper, "I would not be surprised if Today's audience actually grows (with Vieira). Baby-boomer women will relate to almost everything about Meredith -- her challenges as a working mother and especially her courageous marriage."

Read the complete story at USA Today's Web site.

Ken Bode, Eugene S. Pulliam Distinguished Visiting Professor of Journalism at DePauw, also weighed in on Vieira in the wake of Katie Couric's resignation from Today in a story published in the Boston Globe. Learn more in this previous story.