Rand McNally CEO Rob Apatoff '80 Says Partnership with Motorola Will Make Mobile Navigation More Convenient & Affordable
June 7, 2006
June 7, 2006, Greencastle, Ind. - "It's a natural fit for Rand McNally, the country's premier map maker, to join forces with an innovative leader like Motorola," says Rob Apatoff, president and chief executive officer of Rand McNally and 1980 graduate of DePauw University. The two firms are teaming to produce a GPS navigation system for cell phones. "Our mission is to bring the most accurate, easy-to-use navigation products to market, and this collaboration with Motorola supports that goal," Apatoff adds.
"Under the alliance, Rand McNally will integrate Motorola's proven VIAMOTO® navigation software into a Rand McNally branded mobile navigation solution," reports Yahoo! Finance. "The downloadable mobile application will offer a convenient and affordable alternative to expensive car navigation systems. For a low monthly fee, subscribers will be able to transform their compatible Motorola mobile phones into portable GPS-enabled, turn-by-turn, voice-guided navigation systems."
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Apatoff, who serves on the academic advisory board for DePauw's Management Fellows Program, was profiled in the March 27 Chicago Tribune. Learn more about him in this previous article.
Rand McNally is North America's largest commercial maker of national and local maps, street guides and atlases. Visit the company online here.Back