Starbucks USA President Jim Alling '83 Launches Nationwide Early Education Reading Campaign
August 1, 2006
August 1, 2006, Greencastle, Ind. - "This is an opportunity for us to show Starbucks commitment to positive community development, not only today but for future generations," says Jim Alling, president of Starbucks USA and board member of Jumpstart. Alling, a 1983 graduate of DePauw University, today announced the launch of Jumpstart's Read for the Record Campaign. "Starbucks is proud to shine the spotlight on Jumpstart's straightforward solution to the early education problem through Read for the Record."
Through August 28, Starbucks stores across America will offer a custom, limited edition version of the children's book, The Little Engine That Could, to its customers in preparation for the largest shared-reading experience ever, as part of Jumpstart's Read for the Record Campaign. The goal of the Campaign is to connect adults to the powerful learning relationships that all children need before they enter kindergarten by raising awareness about the early education crisis, providing effective tools to address this crisis, and engaging Americans in the early learning experiences that put children on a course for success in school and life.
As part of the Read for the Record campaign, Americans are encouraged to register online and read The Little Engine That Could to children on August 24, 2006 -- in their own homes, at a local library, in a Starbucks store, or at an organized reading event in their local communities.
Supporters of the campaign include the nation's first lady, Laura Bush, as well as Today show host, Matt Lauer, who will broadcast live from Rockefeller Plaza on August 24, as he reads The Little Engine That Could and champions the importance of quality early education for all children in this country.
Since 1993, Jumpstart has been bringing at-risk preschool children and caring adults together in intensive, year-long learning relationships to build the vital literacy, social, and emotional skills children need to thrive. Starbucks is donating 100% of The Little Engine That Could's $9.95 purchase price directly to Jumpstart to support the organization's work with at-risk children.
Read more in this announcement at Business Wire.
Find out more about Jim Alling in this previous story.Back