Starbucks & President Jim Alling '83 Plan Podcasts and Coffee Tastings
September 13, 2006
September 13, 2006, Greencastle, Ind. - "We know that because of the level of care and passion we put into it that it translates to a better experience for our customers than our competitors can do," says Jim Alling, president of Starbucks USA and 1983 graduate of DePauw University. The coffeehouse chain recently announced that it "will be holding coffee tastings at its North American stores and will launch a series of podcasts about coffee on its Web site," according to Reuters. "The aim is to focus its marketing on what Starbucks says is the quality of its coffee -- something the chain said is key to set itself apart from anyone else hawking a cup of joe."
The story by Nichola Groom notes, "In recent months, fast-food chain McDonald's Corp. has made a strong push to promote its new coffee blend and rival coffee shop chain Dunkin' Donuts has launched a new advertising campaign as it seeks to expand its business into the Starbucks-heavy Western United States."
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On August 1, Alling -- who serves on the board of directors of Jumpstart -- announced the launch of the organization's Read for the Record Campaign. Details can be found in this previous story.Back