"Publishing Phenomenon" Mitch Albom Set to Begin 62-City Tour, Which Includes DePauw
September 25, 2006
September 25, 2006, Greencastle, Ind. - "No one ranks promotional campaigns for authors, but if they did, Mitch Albom would be leading the league -- by far," begins a story in USA Today. "When most books tours are limited to fewer than a dozen cities, Albom is starting a 62-city, 74-event campaign when his novel, For One More Day (Hyperion, $21.95), is published Tuesday." DePauw University will host Albom November 13 when he delivers the Timothy and Sharon Ubben Lecture.
Albom's tour will include 30 events that raise money for charities, including a Wednesday benefit for the homeless in Detroit. "It's not just about me and selling books, but doing some good," he says. For One More Day is also being sold in Starbucks stores as part of a new book program, and the coffee chain plans to donate at least $50,000 to Jumpstart, a literacy program.
The author of Tuesdays with Morrie and syndicated newspaper columnist, Albom "already is a publishing phenomenon," writes Bob Minzesheimer. "He draws huge crowds who bring stacks of books for him to sign -- one for them, the rest for friends. Combined sales of Tuesdays, about Albom's relationship with a dying professor, and Five People You Meet in Heaven, his 2003 debut novel, total about 17 million copies. His new novel (first printing: 2.2 million copies) also raises questions about mortality and love. It's about a suicidal has-been's chance to spend one more day with his mother, eight years after her death."
The Ubben Lecture Series will also co-host a speech by biologist E.O. Wilson on November 8.Back