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Students Vie to Create Super Bowl Ad for Chevrolet

October 21, 2006

Chevrolet.jpgOctober 21, 2006, Greencastle, Ind. - A team of DePauw University students is among 43 from Indiana colleges and universities and 820 nationwide that have registered to participate in a competition to help develop a new commercial for Chevrolet. The ad will air during the Super Bowl.

"The challenge was announced in early September and allows college students the chance to compete for an opportunity to participate in the creation of one of Chevrolet's Super Bowl ads as their idea is developed, produced and then aired during the big game on February 4, 2007," notes Inside Indiana Business.com.

"We're thrilled with the response we've received from college students and the academic community," says Ed Peper, general manager of Chevrolet. "We look forward to these students offering creative ideas for what they think are the best ways to advertise our innovative lineup of cars and crossovers."

The article notes, "The students will submit their ideas for the commercial in a professional layout to be judged later this fall. The ads specifically will target the youth market and will focus on Aveo, Cobalt, HHR and Equinox, which are well-suited to the younger buyer's lifestyle. The large number of registrants will be pared down ultimately to five finalist teams. The five finalist teams will be given an all-expense paid trip to Detroit to present their concepts in person to Chevrolet and ad agency executives. The winning team will be immersed in the advertising production experience with Chevrolet when their concept is turned into a commercial this winter."

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