Starbucks and USA President Jim Alling '83 Gear Up for Holiday Season
November 15, 2006November 15, 2006, Greencastle, Ind. - With items like egg nog latte and peppermint mocha frapuccino added to its menu, Starbucks does see an increase in sales over the holidays, says Jim Alling, president of Starbucks USA and 1983 graduate of DePauw University. However, he tells Reuters, "We have such visitation throughout the year that we don't spike up as much as I would assume most retailers do."
Alling is quoted in a story that examines the coffee retailer's holiday season preparations. The article notes, "The company plans to give away 500,000 Cheer Passes over seven weeks in the United States and Canada. Recipients can go to a Web site, enter a number on the Cheer Pass, and tell stories of good deeds they did after getting the pass."Back