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Starbucks Needs to Embrace Roots as it Expands, Says US President Jim Alling '83

February 28, 2007

Jim Alling 2006 2.jpgFebruary 28, 2007, Greencastle, Ind. - "It's a good time to be introspective. . . . It's a good time to get back to your core when you're successful," Jim Alling, president of Starbucks USA and 1983 graduate of DePauw University, said in a speech at the Thunderbird School of Global Management in Glendale, Arizona, yesterday. Alling, writes Scott Wong in the Arizona Republic, says with Starbucks rapidly expanding, "there's no better time for the Seattle-based behemoth to return to its roots."

Wong notes, "In a decade of unrivaled growth, Starbucks has seen baristas give way to espresso machines and store designs move from comfy to 'cookie-cutter.' Known for its Frappuccinos and personalized coffees, it has experimented with selling everything from CDs to sandwiches. But Alling, a 1985 Thunderbird alum, said the company could rediscoverStarbucks Cups.jpgits core by focusing on its two pillars of success: its coffee and its people. It can do that by paying more attention to its coffee products and continuing to increase wages and benefits, he said."

Access the article in its entirety at the newspaper's Web site.

Jim Alling will return to DePauw to present the Timothy and Sharon Ubben Lecture on March 13.  The speech, "Growing Big, Staying Small at Starbucks," is free and open to the public, and the audience will be treated to a sample of a Starbucks product as well as a post-lecture coffee tasting.  Details on the event can be found in this previous story.

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