Americans Vacationing Closer to Home, Reports Rand McNally CEO Rob Apatoff '80
May 24, 2007
May 24, 2007, Greencastle, Ind. - "Research shows that more and more Americans are choosing to take their vacations close to home and explore the areas where they live," says Robert Apatoff, president and chief executive officer of Rand McNally and 1980 graduate of DePauw University. Apatoff is quoted in a story marking the release of his company's new Southeast Getaway Guide.
The CEO, who majored in communication at DePauw, notes, "You might live in an area for years before discovering all it has to offer. We designed this guide for Southeasterners who want to find the local treasures hidden in their own backyards."
Read the article by clicking here.
An October 2006 Associated Press story noted how Rob Apatoff's leadership has impacted Rand McNally, North America's largest commercial maker of national and local maps, street guides and atlases.
Earlier in his career, Apatoff developed the "Bud Bowl" and "Spuds McKenzie" marketing campaigns. In March 2006, he told the Chicago Tribune how a public speaking class at DePauw shaped his future. Details can be found in this previous story.Back