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Dennis Trinkle '91 Analyzes CIO's Expanding Role in Direct Selling News

November 20, 2007

Dennis Trinkle.jpgNovember 20, 2007, Greencastle, Ind. - "Several fundamental shifts have happened in concert over the past two decades," Dennis A. Trinkle tells Direct Selling News. "First, computing has moved from the data center to the desktop; from numbers and computation to every aspect of the business," Dr. Trinkle, chief information officer of Valparaiso University and 1991 graduate of DePauw, tells the magazine. "With this change has come an alteration in IT professionals, from geeks to business analysts. Ten years ago, a deeply technical person could lead IT's operations; today a successful CIO must be able to think like a CEO and grasp all aspects of technology."

computing 1.jpgTrinkle is quoted in an article in the November 2007 issue headlined, "Why You Need a CIO." It notes that he was among the "CIO 100" for 2007 cited by CIO magazine.

"The CIO role is still a new one for many firms and organizations, and it is evolving quickly. Today, the CIO is in many ways the new CFO. The role of the CFO evolved from a primary focus on accouting and finance to a position of strategic orientation for the enterprise. Today, the CIO has just as solid an overall view and influence on organizations through process. IT touches every process and most policies in an organization, and the CIO sits at the intersection of all the business drivers, from operations to innovation to finance."

Learn more at the publication's Web site.

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