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April Brings 373K Unique Visitors and 22 Million 'Hits' to This Site

May 1, 2008

Campus Walk 3-Spring-2006.jpgMay 1, 2008, Greencastle, Ind. - This Web site logged more than 22 million hits from 373,000 unique visitors during April, with nearly 6 million page views. Overall traffic to DePauw.edu increased approximately 10% from April 2007, and the site now gets as much traffic in one day as it did over the course of an entire month eight years ago.

"We averaged 736,289 hits per day last month," notes Ken Owen '82, executive director of media relations, who, along with sports information director Bill Wagner, creates the news and athletic updates on the site. "To put that in perspective, in all of April 2000 this site received a total of 1.3 million hits. Unique visitors -- a key metric because each computer is counted just once per month -- have increased twelve-fold over that time period."

The DePauw University community includeslaptop columns.jpg about 37,000 individuals (alumni, current students, faculty, staff and parents). With 373,020 unique visitors in April, nine in ten visitors to this site were individuals who have no connection to the University and were drawn to the site by a search engine or to procure admission information.

The largest driver of traffic to DePauw.edu continues to be news content. A total of 204 stories were posted in April (117 in the news section, 87 in athletics). Among the most-read new entries were Professor Scott Wilkerson's analysis of the April 18 earthquake; summaries of the Board of Trustees meeting and the Timothy H. and Sharon Ubben Society of Teacher-Scholars and Faculty Recognition Dinner; news that three students received Barry M. Goldwater Scholarships; the April 15 visit by Ron Stiver '96 (pictured at left), commissioner of the Indiana Bureau of Motor Vehicles; the launch of the alumni "Not Without You" campaign; Cindy Babington's promotion to vice president for student services; an "InfoTubey Award" won by Ron Stiver April 2008-4.jpgDePauw librarians; a newspaper notation of the indirect link between the movie Leatherheads and DePauw; and actor Jeremy Piven's visit in support of Sen. Barack Obama.

November 2007, aided by a thrilling Monon Bell Classic, remains the all-time high month for hits (24,183,802) and page views (6,786,020). March 2007 still holds the top mark for unique visitors (393,159) and visits (1,293,553).

Other popular destinations included the campus calendar and the pages devoted to libraries, class schedules and admission.

The average visitor spent 17 minutes and 40 seconds, per visit, at this Web site. At least 5.13% of the traffic came from foreign countries, the top ten being: Australia, Canada, Mexico, United Kingdom, Netherlands, China, France, Germany, Sweden, Brazil, Spain, Italy, Poland, Uruguay and Singapore.

  Hits Unique Visitors Visits Page Views
April 2008 22,088,680 373,020 1,262,030 5,949,977
April 2007 21,637,770 330,915 1,239,730 4,616,572
April 2006 19,406,743 201,422 1,030,065 5,233,723
April 2005 12,964,237 162,614 742,046 3,414,106
April 2004 8,725,249 156,237 515,419 2,203,356
April 2003 8,198,885 77,454 395,947 1,746,722
April 2002 7,244,285 75,914 334,430 1,257,651
April 2001 3,810,529 31,364 190,959 981,438

("hits" is a count of all the successful hits including HTML pages, pictures, forms, scripts and files downloaded; unique visitors counts each user once per month; visits counts every time a user visits the site)

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