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Creative Director Matt Reinhard '89 Featured in Advertising Age

November 6, 2000

East College Wide NLa.jpgNovember 6, 2000, Greencastle, Ind. — "Some children go to Disneyland, but when he was a child, Matt Reinhard's father took him to McDonaldland, a Hollywood set for Ronald McDonald commercials, where apple pies hung from trees," begins a story in Advertising Age on the 1989 DePauw University graduate. "Today, the 33-year-old son of DDB Worldwide CEO Keith Reinhard is back in the fast-food world. This time, he's group creative director at FCB Worldwide, San Francisco where he and copywriter Tom O'Keefe, are developing a new positioning campaign for Taco Bell."

Alice Z. Cuneo writes, "Reinhard so far has worked on one spot for a group of 99 Chalupas and now has the opportunity to produce what may be a watershed campaign for FCB's San Francisco office."

The text points out that Reinhard "attended Advertising Age.gifDePauw University in Greencastle, Ind., majoring in art. His first job was with a graphics company; among his projects there, he designed drawings that showed employees at GMC plants the proper way to sew car seat covers."

Read more at the publication's Web site (a paid subscription is required).

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