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USA Today Mother's Day Story Cites FTD President Rob Apatoff '80

May 5, 2009

rob apatoff 2005.jpgMay 5, 2009, Greencastle, Ind. — "Floral brands are waging a fierce flower battle for this year's Mother's Day," begins a story in USA Today, which quotes Robert Apatoff, president of FTD Inc. and 1980 graduate of DePauw University. The article notes, "Spending on Mom is expected to drop 10% to $14 billion, according to the National Retail Federation."  But FTD is hoping its sales will be boosted by a new Web site, logo, and luxury line of floral arrangements.

"They are beautiful, more exotic arrangements than we've offered before," Apatoff  tells the newspaper. He adds, "We understand the economic times, but there's part of the market that wants unique and bigger arrangements."

usa today.gifAccess the full text -- "Flower retailers get aggressive for Mother's Day" -- at USA  Today's Web site.

Learn more about Rob Apatoff, who serves on DePauw's Board of Visitors, in this previous story.