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New York Times Piece on Katie Couric Quotes Prof. Jeff McCall '76

September 21, 2009

DSC_5799.JPGSeptember 21, 2009, Greencastle, Ind. — "Jeff McCall, a communications professor at DePauw University, said that Ms. Couric 'has value for CBS going forward, but likely not in the anchor chair long term and not at that salary,'" notes Brian Stelter in today's New York Times. "Citing her name recognition and broadcasting talent, he suggested she could work full time for 60 Minutes or on her own prime-time shows."

Dr. McCall is one of the analysts called upon in a piece which examines the future of Katie Couric, who has been anchoring the CBS Evening News since 2006 and whose contract, reported to be $15 million a year, expires in 2011.new york times.gif

Read the article, "Doubts Fade and Couric Is Energized," at the Times' Web site.

Jeffrey M. McCall, professor of communication, is a 1969 graduate of DePauw and author of Viewer Discretion Advised: Taking Control of Mass Media Influences. On September 12, his op-ed on Couric was published in the Indianapolis Star. Professor McCall is a widely quoted expert on media matters and has been cited in articles published by approximately 100 newspapers.

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