Mark Roesler '78 Featured on CBS' 60 Minutes
September 27, 2009
September 27, 2009, Greencastle, Ind. — "No other agent in the world represents more famous people than Mark Roesler," began a report which aired on the CBS News program 60 Minutes tonight. Roesler, chairman, CEO and founder of CMG Worldwide Inc. and 1978 graduate of DePauw University, is seen strolling the Hollywood Walk of Fame, where "62 of his clients are immortalized with their own stars," reported Steve Kroft.
Roesler started his company when he realized that the likenesses of dead celebrities were being used in commercials and products without the permission of their surviving relatives. CMG's first two clients were Elvis Presley and James Dean. Today, Roesler's client list has grown to over 250 deceased and living personalities. Over the years, he's also lobbied to enact laws that protect the image or likeness of famous personalities after they've passed away.
According to Kroft, "Decades after their demise, some departed stars continue to work on new projects and draw more income than they ever made while they were drawing breath. There is a growing legion of agents and managers willing to represent them."
See the complete segment, "A Living for the Dead," at CBS.com.
Roesler was also quoted in a July CNN report following the death of Michael Jackson. He was also a featured speaker at the May 10, 2009 commencement ceremonies for students at the Indiana University Kelley School of Business in Indianapolis. Learn more in this story.Back