Jaime Guthals '98 Named PR Director at Interweave
January 17, 2010
January 17, 2010, Greencastle, Ind. — Jaime (Best) Guthals, a 1998 graduate of DePauw University, has been appointed director of public relations for Interweave. A division of Aspire Media and one of the country's largest art and craft media companies, Interweave is the publisher of 17 newsstand magazines and about 45 books a year, and also has divisions in online media, television and video programming, and events.
Guthal will continue to work from her home in Louisville, Kentucky, where she has been a PR and social media consultant for Interweave for seven years. She brings 12 years of print, broadcast and online media relations experience to the position.
In addition to serving as the company spokesperson, Guthals' responsibilities will include developing and managing Interweave's social media strategies for online editors, and continuing her role as a producer on the Aspire Media-owned television program, Knitting Daily TV, which airs on PBS stations around the country.
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