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Rob Apatoff '80 and FTD Launch Mobile Platform

May 7, 2010

rob apatoff 2005.jpgMay 7, 2010, Greencastle, Ind. — "With the launch of the FTD mobile site, we are providing our customers with another easy and convenient tool to simplify the shopping experience," says Robert S. Apatoff, president of FTD and 1980 graduate of DePauw University. In time for Mother's Day, FTD has launched the mobile version of its FTD.com Web site to make shopping and purchasing of floral arrangements possible from any location.

Apatoff adds, "Regardless of how they make their purchases, through the new mobile site, through FTD.com or by phone, our customers will be able to select FTD Logo.giffrom a wide range of beautiful floral arrangements featuring the expertly crafted flowers they have come to expect from FTD and our florist network."

Read more at MarketWatch.

Learn more about Rob Apatoff, who serves on DePauw's Board of Visitors, in this previous story.

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