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Prof. Jeff McCall '76 Discusses Rachael Ray in UK's Observer

December 6, 2010

78661December 6, 2010, Greencastle, Ind. —  "She is still relatively young and surely has much career success ahead of her," Jeffrey M. McCall, tells Britain's Observer, the world's oldest Sunday newspaper. Dr. McCall is quoted in a story headlined "Rachael Ray, the new queen of U.S. cookery -- and she can't bake."

The story by Paul Harris notes, "In a world dominated by big personalities, hot tempers and mastery of exotic cuisines, Ray should not have stood out. Yet she has now emerged as one of the most dominant personal brands in America. Not only is she now one of the most famous TV cooks but she has branched out 88966into other fields, creating a media business empire worth tens of millions of dollars. It is no exaggeration to say that she could be poised to become the next Martha Stewart, dictating the mores of the American household to millions. Or perhaps even the next Oprah Winfrey, as the doyenne of U.S. network television prepares to bow out from the daytime slot she has dominated for years. Ray is only 42 and her empire is still expanding."

Read more at the newspaper's website.

A 1976 graduate of DePauw, Jeffrey M. McCall is the author of Viewer Discretion Advised: Taking Control of Mass Media Influences and has been cited in articles published by more than 100 newspapers.  Last month, he was quoted in a Congressional Quarterly article on the effectiveness of the presidential weekly address and authored an op-ed on violent video games.

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