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High-Tech CEO Don Daseke '61 Returns to Alma Mater to Share Secrets of Success

High-Tech CEO Don Daseke '61 Returns to Alma Mater to Share Secrets of Success

February 10, 2001

February 10, 2001, Greencastle, Ind. - Don Daseke, founder, chairman and CEO of BigFatWow!, Inc. and a 1961 graduate of DePauw University, will return to his alma mater Monday, February 19, to recruit students and share his story.  Daseke will speak at 12:30 p.m. in the Union Building Ballroom on "Turning Ideas into Success: The Entrepreneurial Challenge", a Robert C. McDermond Center for Management and Entrepreneurship Lecture.

BigFatWow! bills itself as "world's largest out of home, in-mall advertising network."  It's "Wow Centers," placed in shopping malls, offer free "Inter-tainment" -- internet access, information and entertainment.  The free-standing multi-media centers also provide mall visitors with information about special promotions from BigFatWow!'s partners and sponsors.

With BigFatWow! Don Daseke builds upon his long established reputation as a visionary leader.  Mr. Daseke is also the former chairman of Netier Technologies, Inc; chairman of Sage Telecom, Inc. vice-chairman of Mirage Systems, Inc. and chairman of Priority Flowers, Inc.  Sage Telecom and Netier Technologies were recognized in May of 2000 as the number one and number two fastest growing high-tech companies in Dallas' Fast Tech 50 sponsored by Arthur Andersen, Sevin Rosen and the Dallas Business Journal.

Daseke was previously the founder, chairman of the board and chief executive officer of Walden Residential Properties, Inc., a $1.7 billion real estate investment trust formerly listed on the New York Stock Exchange.  Prior to formation of Walden, he was with Arthur Andersen & Company and IBM Corporation in audit, finance, and marketing management.

Mr. Daseke is a Certified Public Accountant, a member of the American, Connecticut, and New York Institutes of Certified Public Accountants; president of the Dallas Chapter of the World Presidents Organization; and a trustee of DePauw University.  He received a Bachelor of Arts degree from DePauw University and a Master's in Business Administration from the University of Chicago Graduate School of Business.

Don Daseke's speech is free and open to the public.  Those wishing lunch, which will be served, should RSVP to Sandy Smith at (765)658-4024.

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