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James B. Stewart '73 Discusses New Bestseller DisneyWar with Chris Matthews on MSNBC

James B. Stewart '73 Discusses New Bestseller DisneyWar with Chris Matthews on MSNBC

February 17, 2005

james stewart 2-16-2005.jpgFebruary 17, 2005, Greencastle, Ind. - Video Link [Download Video: "James B. Stewart '73 on Hardball" - 1247kb] "Your book is now apparently already at the top of the bestseller lists after a couple of hours," Hardball host Chris Matthews said as he welcomed DisneyWar author James B. Stewart to his MSNBC program last night. The new book by Stewart, a 1973 graduate of DePauw University and chair of the Board of Trustees, arrived in bookstores last week, three weeks earlier than scheduled, because of demand generated by pre-release publicity.

"I took it at face value that Disney is a great company, it's a great brand, and is stands for this idealistic triumph of morality and of good over evil, and doing the reporting on this book was like a journey in the heart of darkness," Stewart, the Pulitzer Prize-winning former front page editor of the Wall Street Journal, told Matthews. "The reality is so divergent from the image of the brand and the company. Eventually that can become a serious problem."

The author continued, Video Link [Download Video: "Fantasy vs. Reality" - 1039kb] "The Machiavellian reality of the corporate suite is its so at odds with the image of the company that it was startling to me. And, you know, I did get the opportunity -- and I'm grateful to Disney stewart disneywar.jpgfor this -- I got to appear as a character in Disney World, as Goofy, so I passed that line. I went from the so-called backstage area into the magic, public, onstage area as a character, and I experienced first-hand that sort of startling change from the real world into the so-called Magic Kingdom. It's quite an experience."

Stewart also appeared on PBS' Charlie Rose Show last night. Read more about DisneyWar: The Battle for the Magic Kingdom and order the book at Amazon.com and Barnes & Noble.com. Access previous stories here, here and here.

James B. Stewart, who has also authored Den of Thieves, Blind Eye, Blood Sport and Heart of a Soldier: A Story of Love, Heroism, and September 11th, spoke at his alma mater on April 7, 2003. Access a story that includes video and audio clips from that lecture by clicking here.