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Kathy Vrabeck '85 On Hand as EA Opens Asia Headquarters

Kathy Vrabeck '85 On Hand as EA Opens Asia Headquarters

March 8, 2008

Kathy Vrabeck 2007.jpgMarch 8, 2008, Greencastle, Ind. - "I'm here to jump-start local development," said Kathy Vrabeck, president of EA Casual Entertainment and 1985 graduate of DePauw University, as Electronic Arts opened its Asia headquarters in Singapore this week. She is quoted in a Variety article which reports on the event.

Vrabeck says, "Local development (is crucial) because the significant growth that I want to achieve is not going to come solely, or even largely, from bringing Western content over. It is going to come from developinglocal products, for local markets, that may never see release in Europe or the States."

At the event, EA launched a new game, FIFA Online 2, designed for "soccer-mad gamers in 10 Asia-Pacific territories," notes the publication. Electronic Arts EA Logo.jpg"Endorsed by the sport's governing body FIFA, the game builds on a version already played by more than 5 million online gamers."

Access the complete story at Variety.com.

Learn more about Kathy (Patterson) Vrabeck in this previous article.