Prof. Jeff McCall '76 Discusses American Idol's Ratings Dip with LA Times

Prof. Jeff McCall '76 Discusses American Idol's Ratings Dip with LA Times

April 28, 2010

DSC_5799.JPGApril 28, 2010, Greencastle, Ind. — A Los Angeles Times story today examining the five percent decline in this season's audience for TV's American Idol includes analysis from Jeffrey M. McCall, professor of communication at DePauw University. "The buzz for Idol is starting to fade, and the raw numbers are wobbling," the professor states.

Dr. McCall, a widely quoted observer of media matters, adds,  "The loss of Paula Abdul has likely hurt the show more than most observers would have thought." The Times' Scott Collins notes that new judge Ellen DeGeneres has received lukewarm reviews and the caustic Simon Cowell will soon be leaving Idol, America's most-watched television program. 

McCall asks, ""Can viewers still enjoy the show as much when they know its high tide might be in the past? The empire is showing signs of weakness."

You'll find the complete article at the Times' Web site.Los Angeles Times Masthead

Jeff McCall, a 1976 graduate of DePauw, is one of the nation's most called upon analysts of media matters and has been cited in articles published by approximately 100 newspapers. The author of the book Viewer Discretion Advised: Taking Control of Mass Media Influences, the professor recently weighed in on television's Marriage Ref in an Indianapolis Star op-ed. He was recently quoted in an April 2 Los Angeles Times story on Sarah Palin's TV show.

Source: Los Angeles Times