Scott Morehead '83 Joins RIESTER as Executive Director of Media

Scott Morehead '83 Joins RIESTER as Executive Director of Media

April 19, 2011

94734April 19, 2011, Greencastle, Ind. — Scott A. Morehead, a 1983 graduate of DePauw University, has been appointed executive director of media at RIESTER, one of the largest independent advertising and public relations firms in the Western United States. "Morehead brings over 28 years of experience planning and buying traditional and digital media," notes an announcement. "He has managed media departments for several ad agencies and planned media campaigns for an impressive list of clients."

Morehead comes to RIESTER from Kansas City-based Barkley, where he was vice president/group planning director. He previously directed the media staff at Louis London, Momentum, Brighton, and Adamson in St. Louis, and his resume also includes stints at Leo Burnett, DDB Needham Worldwide and BBDO. 

"We conducted an extensive national search to find a media leadership professional with tremendous experience in digital media as well as traditional broadcast, print and outdoor media," states Tim Riester, CEO of REISTER. "Scott has all the expertise RIESTER's clients need, plus his competitive spirit and approachable personality is a perfect match for RIESTER's culture."

94578According to Morehead, "Today's media reality is that the traditional interruption model has lost impact. We craft custom communication solutions for our clients that put strategic and creative communications in front of the best potential audience when and where it is relevant to their purchase consideration journey."

The text notes, "Morehead is an economics graduate from DePauw University where he was the two-time captain of the varsity swim team.  He also studied abroad in Bogota, Colombia. He is an active member of Coaches vs. Cancer."

Read more at Yahoo! Finance.

Scott Morehead is also the subject of this previous story.