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Facebook's Efforts to Verify Identities of Members Praised by Mark Roesler '78

Facebook's Efforts to Verify Identities of Members Praised by Mark Roesler '78

May 12, 2011

64782May 12, 2011, Greencastle, Ind. — A story on an Indianapolis attorney named Mark Zuckerberg -- who shares the same name as the founder of Facebook and briefly had his account suspended because the social media site suspected he was using a fraudulent identity -- includes analysis from a 1978 graduate of DePauw University. "Sure, it was inconvenient. But it's good to see Facebook taking the time to ensure people are who they say they are, said Mark Roesler, chief executive officer of CMG Worldwide, an Indianapolis firm that represents the families and estates of celebrities living and dead," writes the Indianapolis Star's Dana Hunsinger Benbow. "In fact, he's been an advocate for it."

Roesler (pictured at top) tells the newspaper, "We worked very hard with Facebook to try to encourage them to be more responsive to celebrity names," adding that the site has made positive changes in the past year-and-a-half.

Access the complete article at IndyStar.com.68762

"No other agent in the world represents more famous people than Mark Roesler," began a report which aired on the CBS News program 60 Minutes on September 27, 2009.  The intellectual property rights management firm he heads represents the estates of stars such as Marilyn Monroe, James Dean, Mark Twain, Vince Lombardi and Ella Fitzgerald. Roesler was also quoted in this 2010 New York Times piece and a 2009 CNN report following the death of Michael Jackson.