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Communications and Marketing Dashboard

October 1, 2019 - December 31, 2019

Dashboard report on Google data studio

Social Media 

Twitter (depauwu) 

  • Followers: 8,983
  • Engagements: 39,990

Facebook (DePauwUniversity) 

  • Fans: 14,130
  • Engagements: 18,539

Snapchat (depauw_u)

  • Friends:  6,679

Instagram (depauwu) 

  • Followers: 9,229
  • Engagements: 36,084

WEB SITE

Additional changes and updates to the web: 

  • Homepage Speed optimizations
  • More Homepage refreshes (Boulder full-width, change to Faces, smaller youVisit, addition of faculty recognition, some speed improvements)
  • Home header slides
  • Updates to GTM/GA homepage tracking for the new look
  • 3 new digital signs
  • Additional RFI form improvements - flyout & music
  • Navigation/AI updates per Collegis
  • Retire campaign.depauw.edu
  • Restored several crashed Chromeboxes (2 in UB, 1 in HR)
  • Add Canonical Tags to e-Services dynamically generated pages
  • Update Parents gateway with current look
  • Stats dashboard for Bob & Deedie
  • SEO health - Collegis - add Structured Data + Canonical Tags to home & API pages
  • Site health improvements per reports from Dubbot and SEMRush
  • Italian Cultural Studies splash page & Update Classical studies with new 1-page data
  • 11 Big Tree trainings & 2 digital sign trainings completed

Merit 

learn more about Merit

  • 22 achievements recognized across 2 categories
  • 7,299 online page views across all achievements
  • 135 news stories delivered to local media
  • 26 High schools received updates
  • 208,000 est. social media impressions
  • 42 emails sent to students and parents

PRINT PUBLICATIONS AND GRAPHIC DESIGN 

  • 29 Publications for Admission and Financial Aid
  • 30 Publications for Development, Alumni Engagement, Annual Giving and Stewardship
  • 20 Publications/Projects for additional departments across campus
  • Gold Within marketing: 12 swag items, campus banners, online storefront

Videography

YouTube video views: 
  • 41.7K impressions
  • 7.9K views
  • 226 hours watch time
  • +40 subscribers 

PHOTOGRAPHY 

  • 2070 asset downloads in the last 90 days 
  • 44 assignments 

Magazine, Storytelling and Internal Communication

  • The fall 2019 issue of DePauw Magazine:
    • Profiled 18 DePauw alumni who are visual or musical artists.
    • Featured the last of DePauw's eight centers: the 21st Century Musician Initiative.
    • Included regular features about or produced by three other alumni and a professor.
  • Updates from "The Boulder," our online storytelling platform:
    • 33 new stories were posted, including 18 online-only magazine profiles and a cartoon produced for the magazine. 
    • 10,741 Boulder pageviews 
    • Average time on page: 2:09
  • “DeBrief,” a biweekly newsletter for DePauw faculty and staff members, is published weekly.
    • Median Open Rate: 68% 
  • A parents’ e-newsletter is published monthly.
    • Median Open Rate: 54% 
  • A students’ e-newsletter is published weekly.
    • Median Open Rate: 66.48% 
  • An alumni e-newsletter is published monthly.
    • Median Open Rate: 34%

Marketing, Branding and Digital Advertising 

  • 28 billboards active in the Indianapolis area 
  • TSA Bins active at the Indianapolis Airport through April 2020
  • Digital advertising began 9.16.2019 for fiscal year 2019-20 (last updated 2.17.2020)
    • 115,567,179 impressions
    • 69,445 clicks
    • .45% CTR
    • 3,771 total conversions
Smiling DPU fans after the Monon Bell win in November, 2019 Joel Bottom
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Screenshot of a portion of the depauw.edu homepage
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Homepage Update - Boulder Stories