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Communications and Marketing Dashboard

Apr 1, 2021 - Jun 30, 2021

Social Media 

Twitter (depauwu) 

  • Followers: 
  • Engagements: 

Facebook (DePauwUniversity) 

  • Fans: 
  • Engagements: 

Snapchat (depauw_u)

  • Friends: 

Instagram (depauwu) 

  • Followers: 
  • Engagements: 

Note: Social numbers for this and the two previous quarters are collated using a new way of measuring engagement. Compared to previous quarters, this reduces the overall rate in different ways for each platform, but the measurement will be consistent across platforms and more useful for the social media team. 


WEB SITE

Additional changes and updates to the web: 

  • Homepage - several header slide changes
  • Launch of updated Academic section with searchable major, minor, & pathways.
  • Academic 1-Sheet updates
  • Accessibility - ongoing tweaks to maintain compliance
  • 9 Bigtree trainings
  • No Digital signage trainings

Merit 

learn more about Merit

  • 23 achievements recognized across 2 categories
  • 13k online page views across all achievements
  • 815 news stories delivered to local media
  • 498 High schools received updates
  • 609k est. social media impressions
  • 1,159 emails sent to students and parents

PRINT PUBLICATIONS AND GRAPHIC DESIGN 

  • 7 Publications for Admission and Financial Aid
  • 16 Publications for Development, Alumni Engagement, Annual Giving and Stewardship
  • 14 Publications/Projects for additional departments across campus 

Videography

YouTube video views: 
  • 76k impressions
  • 11.6k views
  • 370 hours watch time
  • +57 subscribers

PHOTOGRAPHY

  • 8346 asset downloads in the last 90 days
  • 88 assignments/galleries

Magazine, Storytelling and Internal Communication

  • News releases: Eight
  • Responses to media requests: Eight
  • Alumni News: Six posts
  • Faculty News: Eight posts
  • Magazine-style stories: Nine
  • Edited documents: 38
  • “DeBrief,” a biweekly newsletter for DePauw faculty and staff members, is published weekly.
    • Median Open Rate: 65% 
  • A parents’ e-newsletter is published monthly.
    • Median Open Rate: 50%
  • An alumni e-newsletter is published monthly.
    • Median Open Rate: 35%