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Ehsan Saremi

Assistant Professor of Business Analytics and the Kathryn Fortune Hubbard Endowed Marketing Analytics Faculty Chair in the School of Business and Leadership

ehsansaremi@depauw.edu

Statement on Scholarly or Artistic Work

Ehsan’s research focuses on digital platforms, with particular emphasis on online pricing and advertising, consumer search behavior, and the interactions among these forces in e-commerce and delivery platforms. A central theme of his work is the role of information in shaping market outcomes. For example, in a recent paper published in Marketing Science, he studies how an e-commerce platform (such as Amazon) can leverage its proprietary consumer information to help sellers more effectively manage their sponsored advertising campaigns.

Educational Background

  • PhD is Management Science (Quantitative Marketing Area), The University of Texas at Dallas
  • M.Sc. in Business Administration, Washington University in St. Louis
  • M.Sc. in Industrial Engineering, Isfahan University of Technology, Isfahan, Iran
  • B.Sc. in Industrial Engineering, Isfahan University of Technology, Isfahan, Iran

Teaching Interests

  • Marketing Analytics
  • Business Analytics
  • Game Theory, Optimization

Research, Scholarly, Creative Work

  • Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms; Marketing Science; with Upender Subramanian
  • Same Price as in-store: Pricing Disclosure on Delivery Platforms; Working Paper; with Samir Mamadehussene
  • Disclosure of Position Values in Sponsored Search Advertising on E-commerce Platforms; Working Paper; with Upender Subramanian

Awards and Honors

  • Kathryn Fortune Hubbard Endowed Marketing Analytics Faculty Chair at DePauw University

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