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Agency Founded by Doug Davidson '80 Now Known as Alacrity Creative

May 17, 2010

Doug Davidson 80-2010.JPGMay 17, 2010, Greencastle, Ind. — Spark Communications, a Dallas agency founded in 1999 by W. Douglas Davidson, a 1980 graduate of DePauw University, has changed its name to Alacrity Creative.  Davidson, who is principal of the firm, notes that alacrity means eager responsiveness and cheerful speed. "It does a great job capturing our focus on results-driven creativity and outstanding client service," he says.

An item at Yahoo! Finance notes that the agency began with an emphasis onalacrity_logo.jpg copywriting. "The new name marks the start of the firm's second decade in business and a five-year shift in its focus and services," it states.

"Early on, 90 percent of our business was copywriting," Davidson says. "But around 2005, clients began to ask us for more -- communications strategy, graphic design for web and print, and total project management. We still love to write copy; we've just added to the mix."

Read more by clicking here, and visit Alacrity Creative online.