KNTV Chief Linda (Weir) Sullivan '76 Working to Make San Francisco Station a "Powerhouse"
March 10, 2005
March 10, 2005, Greencastle, Ind. - "Linda [Weir] Sullivan's eclectic journey through the local broadcast industry has been ideal training for her current challenge: building NBC's new San Francisco station, KNTV," begins a Broadcasting & Cable profile of the 1976 DePauw graduate. "From an account executive at WJAR [in] Providence, R.I., to station chief at WRC Washington during the life-altering 9/11 crisis, Sullivan has mastered the art of station operations."
Sullivan is president and general manager of KNTV, which was acquired by NBC in the spring of 2002. "Although she has 30 years of experience to draw on, the seasoned broadcaster fell into the industry," writes Allison Romano in a story that notes Sullivan's DePauw degree. "After college, the English major returned East. Sullivan interviewed for various jobs... [and eventually] landed a job as a sales assistant at WHDH Boston and quickly climbed the ranks in research and sales. Her first big deal was an ad buy with South Shore Bank. 'I thought this was the business for me,' she says."
Formerly the president and general manager at WJAR and WRC and now calling the shots at an NBC owned-and-operated station in the nation's sixth largest TV market, Sullivan is making a difference. Her station now ranks first in the 11 p.m. news ratings and she is "prepping for her next goal: making KNTV a powerhouse," Romano writes. Sullivan states, "WJAR and WRC were boomer, successful stations. KNTV will very soon join those ranks."
The article is accessible online at the magazine's Web site (a paid subscription is required).Back