Timothy Pearson '76 Authors The Old Rules of Marketing are Dead

Timothy Pearson '76 Authors The Old Rules of Marketing are Dead

April 7, 2011

93098April 7, 2011, Greencastle, Ind. — Timothy R. Pearson, a 1976 graduate of DePauw University, is the author of The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business. Published by McGraw-Hill, the book is "a must-read for any business leader or marketer," according to Robert Hanson, president of Levi Strauss & Company's Global Levi's Brand.  "It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world."

Pearson is the former president and CEO of Zyman Group, a leading international management consulting firm serving the Global 1000. He has also served as vice chair, global managing partner, marketing and communications for KPMG, and president of several advertising agencies. He has received numerous honors in the marketing arena, including but not limited to Advertising Age's Best, the Wall Street Journal's Best, and multiple Belding, Cable, Clio, Echo, Golden Phone, Lulu, Proto, PRSA and Sunny awards.  Pearson is also the co-creator of numerous interactive games.

Tim Pearson has served on the advisory board of the Nobel Peace Center, Oslo, Norway, as well as the Harvard Business School's Dean's Research Society, and DePauw's Board of Visitors.

In the book, he "calls for nothing short of a marketing revolution," notes the publisher.  "Almost everything must be thrown out -- and marketers must embrace technology, a new role in business, and real accountability.  He delineates the New Rules for succeeding in the 93097new world order.  These New Rules will drive profitable revenue and brand loyalty, and will transform the practice of marketing."

"Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century," according to R. David Hoover, president and CEO of Ball Corporation and 1967 graduate of DePauw.  "Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great."

Adds Mark Emkes, retired chairman, president and CEO of Bridgestone Americas and 1975 DePauw graduate, "Tim Pearson's name is synonymous with strategy, value-proposition development, and marketing.  From now on, it will be synonymous with reinvention and the new 'do or die' rules of business."

Order the book at Amazon.com