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New FTD Chief Rob Apatoff '80 in Chicago Tribune

November 1, 2008

rob apatoff 2005.jpgNovember 1, 2008, Greencastle, Ind. - "Branding, marketing, packaging, our Web site will all be changed before the holidays," Robert S. Apatoff, who becomes president of FTD Group on Monday, tells the Chicago Tribune. "We've already been working on this," adds Apatoff, a 1980 graduate of DePauw University.

The story notes that Apatoff is "a former executive with Allstate Corp. and Rand McNally & Co. ... Apatoff, 50, served on FTD's corporate board for four years prior to United Online's purchase of the floral delivery business in May. United, which owns social networking site Classmates.com and customer loyalty site My Points.com, acquired Downers Grove-based FTD for $456 million. The deal closed in August. United Online CEO Mark Goldston, already FTD chairman, will become FTD's chief executive also on Monday."

chicago tribune masthead.jpg"I was already friendly with Mark when he bought the company," Apatoff says. "I knew he'd make the investment necessary in the company to take it to the next level."

Read the complete article, "FTD face-lift includes Apatoff as president," at the Tribune's Web site.

Learn more about Rob Apatoff, who serves on DePauw's Board of Visitors, in this recent story.

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