'Medical Marketer' Dave Gislason '82 Profiled in Newspaper

February 2, 2010

February 2, 2010, Greencastle, Ind. — "The way Dave Gislason figures it, his background in medical sales is perfect for his new job at Alton Memorial Hospital," begins an article in today's edition of Illinois' Alton Telegraph. "Gislason began in October as the program director at the Center for Wound Care and Hyperbaric Medicine. Now it's his job to market that service to local physicians, home health agencies and patients," reports Dave Whaley.

Gislason, a 1982 graduate of DePauw University, tells the newspaper, "The idea is to bring new business in by promoting ourselves to the doctors. We present ourselves as an adjunct to their treatment because we have some advanced capabilities that a doctor's office doesn't have. For example, bio-engineered skin helps with the healing process and our hyperbaric chambers provide pure oxygen under pressure to promote healing."

The story notes, "Gislason was born in St. Louis but grew up in Cincinnati. His father worked for Procter & Gamble, which is where Gislason began after earning a bachelor's degree in economics and management from DePauw University in Greencastle, Ind. He also worked with Home Health Corp. of America and for AstraZeneca Pharmaceuticals before coming to Alton Memorial."

"I had gone to hospitals quite a lot in sales, but this is my first job inside a hospital," Gislason states. "It's very enjoyable and we have a very talented staff."

Read the complete piece, "Medical marketer," at the Telegraph's Web site.

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