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Brand and Identity

The DePauw University Visual Identity, Logos, Personality and Standards

If you have questions, are unsure about logo usage in a particular situation, require art or logo, or otherwise need to consult with the Office of University Communications and Marketing, please do not hesitate to contact Kelly Graves (x4633 or kgraves@depauw.edu).

BRAND, visual Identity and Logo 

DePauw’s visual identity and branding is central to achieving consistency in presentation and tone within each of the University’s numerous methods of communication. Though a logo is not – in and of itself – the message, its consistent use, coupled with a close adherence to the brand guide and identity system will foster a look that will, over time, become associated with the DePauw brand in ways that reinforce the University’s messaging and personality.

A DePauw brand toolkit is available in the below PDF format for reference. For those who require a more accessible version, please email communicate@depauw.edu or stop by in person during regular business hours to 101 East Seminary Street, Greencastle, In 46135. 


Web/Digital SIGN Content Guidelines

Media Outlets 

Template Files

A number of common document templates have been developed to assist those on campus who have a need to regularly produce official documents, presentations, etc.

(Please note: The letterhead template should not replace standard letterhead when printing letters and memos, but it can serve as an electronic-only supplement to traditional letterhead if your needs demand an electronic version of a given document.)